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商品編號： W14408 出版日期： 2014/09/02 作者姓名： Dasgupta, Meeta 商品類別： General management 商品規格： 18p 再版日期： 地域： United States 產業： Media & telecommunications 個案年度： 2014 - 2014
商品敘述：
Established in 2004, Facebook had shown stupendous growth. However, faced with the evolving mobile communication industry and increasing competition, the company was on the lookout to increase its user base by acquiring WhatsApp. Was it the right decision for Facebook to acquire WhatsApp - and at the steep price of $19 billion? From WhatsApp''s perspective, the company''s founder wanted to continue with his vision of connecting people, irrespective of the decision involving Facebook. Should WhatsApp sell its assets to Facebook or should it insist on an equity alliance instead? Meeta Dasgupta is affiliated with Management Development Institute.
涵蓋領域：
Acquisition;Financial management;Industry analysis;Postmerger integration
相關資料：
Case Teaching Note, (W14409), 11p, by Meeta Dasgupta
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